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Saturday, November 8, 2014

Drive-Thru Bubble Tea??


Would drive-thru bubble tea be a hit in Toronto?

I recently went to Green Grotto Tea Room at Warden and Steeles to check out their new(ish) location.  They moved to the old Wendy's spot in the same plaza almost a year ago.  And since Wendy's had drive-thru, they kept the window and now have the option to offer drive-thru bubble tea!

I personally think the idea would fly but maybe because I've had moments where I didn't want to park, take the baby out, then line up for a bubble tea.  My personal reasons aside, given the number of people that line-up for bubble tea, I still think it can be a viable option.

In Taipei where you can walk just a bit and hit one or scooter up to a shop, they don't have drive-thrus.  In Toronto, unless you are in specific parts of the city, you're not often walking.  North of the city or Scarborough is where many of those that frequent bubble tea shops reside or hangout.  So, driving is common.

So, again...would drive-thru bubble tea be a hit?  

It definitely got me thinking.  For Green Grotto, I can see it increasing their sales because of higher turnover and sometimes people want something quick.  They would be offering something that no other tea shop can in the GTA.  So, the first of it's kind.  Come to think of it, I think they were also the first Taiwanese bubble tea place in Toronto (since 1993, that's over 20 years!!)

For the consumer there is potential for faster service, you don't have to find parking, and in the winter we don't have to step out of the car.

But, demand is questionable and hiring extra staff is a must.  If the drive-thru is slow because of the variety of offerings or the amount of time it takes to make a drink, this could potentially be irritating to customers.  The other thing is loss of ambience.  Going to a tea room is an experience so would drive-thru be beneficial for the brand image?  Some might argue that if you're already getting take-out, there isn't a difference.  You're just ordering it slightly different.

In some ways, maybe not a full drive-thru is possible right now given the number of unknowns..., so maybe they should do a trial.  (I'd LOVE to see a trial.)
  • Drive thru available FRI/SAT/SUN when it's the busiest.
  • Condensed drive-thru menu may be needed?  In Taiwan, bubble teas are fast because a lot of what is offered is really simple drinks.  There are usually more varietals of brewed and it just needs to be sweetened and iced.
Well, those are my thoughts anyway.  Let me know what you think!

I asked staff about the drive through and they said potentially next year but no guarantees.  Aside from the drive-thru, I went inside Green Grottos newish (well new for me since it's been 9 months since the last time I visited) digs and it looks great.  Like a college cafe now matured.  Although I loved the atmosphere of their previous place, the new space is a little more modern and grown up but still with a relaxing feel.  Love the tree and bird cages!

Lots more seating and natural light
Several bird cages ^-^

The magazines!  (There's more shelving to the right)
Front area
 New items, drinks and food have been added to the menu.  And their awesome collection of magazines remains!  I'm definitely coming back to try some new items.  Staff are also very friendly and accommodating.

Back patio

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